Key facts
| What it is | An AI endurance coach you talk to, on your computer and in the LOAD phone app |
|---|---|
| Who it's for | Triathletes first, then runners and cyclists, who want structured, personal coaching |
| What athletes do | Ask Coach, Plan, Track and Review (see below) |
| Sports | Swim, bike and run, including triathlon, duathlon and other multisport. Strength sessions are tracked too. |
| Connects to | Two-way sync with Wahoo, Hammerhead, Polar and Garmin. FIT and workout files for TrainingPeaks, TrainingPeaks Virtual and Zwift. Two-way sync with TrainingPeaks, COROS and Suunto coming. Full list |
| Price | $25 a month in the US, £20 in the UK, €25 in Europe |
| Status | Open to Founding Athletes, by invite. Launched to its first athletes in September 2026. |
| Where | Athletes in the UK, US, Europe, Australia, New Zealand and the Middle East. LOAD is in English. |
| Founder | Nick Buckley-Mills, Team GBR age-group triathlete and technology company builder. Our story |
| Contact | [email protected] |
What athletes do in LOAD
- Ask Coach. Ask anything, at any time, from "should I still do Saturday's long ride?" to "how should I build towards next season?". The coach works from the athlete's own training, goals and history, and explains its reasoning.
- Plan. See the week and the season ahead, built with the coach. Change a session by talking it through.
- Track. Completed workouts arrive from connected devices or file uploads, and the coach reads each one. Planned workouts can be sent to your device.
- Review. Look back at a week, a block or a season: whether the hard days landed, whether the easy days stayed easy, and how fitness, fatigue and form are moving.
Who it's for, and who it isn't for
LOAD is a good fit if you:
- Train for triathlon, running or cycling and want structure that adapts to your life
- Want to understand why a session is in your plan, not just follow it
- Use Wahoo, Hammerhead, Polar or Garmin devices, or train in TrainingPeaks or Zwift
LOAD is probably not for you if you:
- Want a fixed plan you can print and follow without discussion
- Need face-to-face technique coaching, such as swim stroke correction on the pool deck
- Are a coach looking for software to manage your own athletes. LOAD coaches the athlete directly.
- Need medical advice. LOAD is a training tool, not a medical service.
How LOAD is different
Most training apps give you a plan, generated or adaptive, that you follow. LOAD is a coach you talk to. You can ask it about anything that affects your training, from a niggle or a bad night's sleep to race-day fuelling, and it explains its thinking so you can decide together.
LOAD doesn't reduce you to a single readiness score. It looks at your training data alongside what you tell it about your life, because no single number tells you whether you're progressing.
Status and access
LOAD is open to Founding Athletes: small, invite-only cohorts, triathlon first. Founding Athletes get a direct line to the founder and an early look at what's built next. Request an invite.
More about LOAD
- What LOAD connects to: devices, apps and file imports, with their status
- Questions: plain answers about LOAD
- Our story: why LOAD exists and who built it
- Learn: guides to the training ideas behind LOAD
- Read: notes from the field, from LOAD's founder and athletes